ISV market

The keys to succeeding in the thriving ISV market in 2024.

There’s a gold rush happening, but instead of pickaxes and pans, the tools of the trade are keyboards and code. The Independent Software Vendor (ISV) market is experiencing a surge, and there’s no sign of it slowing down.

This growth is being fueled by a perfect storm of factors. Businesses are becoming increasingly reliant on software to streamline tasks, gain an edge over competitors, and stay relevant in a digital age. This has led to a surge in demand for all sorts of ISV solutions, from the familiar (think CRM and ERP) to industry-specific software that tackles unique challenges.

On top of that, many businesses are undergoing digital transformations. They’re ditching outdated systems and embracing new technologies to keep pace with the changing landscape. This creates a prime opportunity for ISVs to step in and offer solutions that can help businesses achieve their goals.

Here’s a golden nugget of information for the techies out there: cloud computing and the rise of Software as a Service (SaaS) are making it easier than ever for businesses to access and use ISV solutions. Gone are the days of huge costs – with SaaS, businesses can simply subscribe to the software they need on a pay-as-you-go basis.

Analysts predict the ISV market will keep growing in the coming years, with some estimates suggesting a compound annual growth rate (CAGR) of up to 20.3% by 2030 [Source: Coherent Market Insights].

So, what are the hottest trends shaping the ISV market?

  • Niche ISVs are on the Rise: With the growing demand for industry-specific software, we’re seeing more and more ISVs focusing on developing solutions for particular sectors
  • Security is Paramount: As businesses become more reliant on software, the security of ISV solutions becomes a top priority. ISVs need to ensure their offerings are secure and compliant with relevant regulations.
  • The Power of AI and Machine Learning: ISVs are increasingly incorporating artificial intelligence (AI) and machine learning (ML) into their solutions to add a layer of intelligence and automation.


But it’s not all sunshine and rainbows in the ISV world. There are some challenges that ISVs need to overcome to thrive:

  • The Talent Struggle is Real: The IT talent shortage is a thorn in the side of many ISVs, making it difficult to find skilled developers, architects, and engineers. Filling these critical roles is essential for innovation and growth.
  • Keeping Your Top Talent Onboard: Even if ISVs manage to snag top talent, retaining them can be another battle. The “Great Resignation” has only exacerbated employee turnover, and losing key team members can disrupt projects and hurt productivity.
  • Scaling Up for Success: ISVs need to be able to scale their engineering capabilities quickly. Whether it’s handling multiple projects or expanding into new markets, agility is key. Traditional hiring models might not be able to keep up with this demand.

There is, however, a solution: Crossbridge, Tech Staffing services.

Here’s how we can help ISVs overcome these pain points:

  • Access a Unique Talent Pool: We allow ISVs to tap into a wider pool of talent from Latin America. You can leverage the skills, experience, and diverse backgrounds of nearshore developers to find the perfect fit for your needs and accelerate development times.
  • Control and Flexibility: With Crossbridge ISVs retain complete control over product development. You can easily adjust project scope, adapt to market trends, and optimize resources by choosing from different models, such as team extension or managed teams.
  • Scale with Ease: We allow ISVs to rapidly grow their teams. This is critical for large ISVs juggling multiple projects simultaneously. You can seamlessly integrate nearshore developers with your existing in-house and distributed teams.

Additional benefits that can give ISVs a competitive edge:

  • Meeting Evolving Customer Needs: A readily available talent pool allows ISVs to quickly scale their teams to meet faster development cycles demanded by customers.
  • Enhanced Security: We also act as a filter, conducting thorough security vetting and background checks on potential hires, potentially mitigating security risks.
  • Bridging the Cultural Gap: Crossbridge only offers developers with strong English skills and an understanding of Western business practices, easing integration with existing teams and systems.
  • Cost Advantage: Competitive rates offered by us can make ISV solutions more cost-effective, potentially allowing them to undercut competitors on price or offer more features at a lower cost.

The ISV market is booming, and with Crossbridge, ISVs can leverage this growth. Contact us to know more about our services!

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