Digital Marketing Analyst

Responsibilities:

• Collecting and analyzing customer, marketing, and web behavioral data.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Developing and presenting learnings from your analyses, including actionable insights and recommendations.
• Developing digital campaigns and web measurement strategies.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Monitoring and analyzing digital media and marketing trends.
• Communicating and presenting to colleagues, senior managers, and clients.

Experience:

• 4+ years of experience as a digital marketing specialist.
• Exceptional verbal and written communication skills.
• Ability to collect, track, and analyze large amounts of data.
• Adaptability and strong problem-solving skills.
• Excellent active listening skills.
• Ability to build rapport and collaborate with others within the company and externally.
• Understanding of client behaviors and industry trends.
• Strong experience in campaigns with Google Ads.
• Extensive & accurate product knowledge.